Church & Ministry
Branding Isn’t a Dirty Word: Why Churches Need Visual and Verbal Clarity
On a quiet Thursday morning, I met with a pastor whose church had been faithfully serving their community for over 40 years. Their congregation was diverse, their mission was clear, and their heart for people was unmistakable. Yet something wasn’t working. Visitor numbers were down. New families weren’t sticking. Online engagement was almost nonexistent. He…
Read MoreStewarding the Church Community Well: A Call to See, Know, Value, and Love
In business, people often call it customer experience, user experience, or audience experience, the way people engage with an organization across every touchpoint. However, in the Church it runs deeper and we call it community stewardship. Community stewardship in the church means caring for the people God entrusts to us, from first interaction through long-term…
Read MoreSpirit-Led Organizational Design: Bridging Faith and Structure in the Church
When talking about Spirit-Led Organizational Design, A good friend and colleague once said “Structure is like a skeleton. You know it’s there, but you don’t want to see it.” Thanks Mark Weaver! I wanted to talk about a topic that has been a bit controversial subject over the years: Spirit-Led Organizational Design. Some of you…
Read MoreThe Digital Mission Field: How to Reach an Online Generation for Christ
Introduction In an era shaped by digital communication and real-time connection, the idea of marketing may seem foreign or even unwelcome within the sacred context of church life. Yet, when approached through the lens of purpose and service, marketing becomes a powerful ministry tool. By embracing thoughtful, intentional communication strategies, churches can better engage their…
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