Audience Experience
Relational Ecommerce: Ditch the Marriage Proposal on the First Date
Imagine you are sitting down to dinner on a first date – when all of a sudden your date looks across the table at you and asks. So, when are we getting married? Um…pardon? We haven’t even had a conversation yet. This is a similar approach that many online retailers use to drive urgency for…
Read More5 Reasons Customer Journey Mapping is Like Boating.
I’m an avid fisherwoman, and there’s nothing I love more than the tranquility of a calm lake on a crisp summer morning. As I launch my boat into the water, the gentle lapping of the waves against the hull fills me with a sense of serenity. The sun begins to peek over the horizon, casting…
Read More8 Steps to Understanding your Ideal Customer in 2025, and How to Reach Them.
In e-commerce, truly understanding your target customer is the difference between explosive growth and a frustrating plateau. This guide delves deeper into the concepts outlined in the previous article – Understanding Your Customers, providing actionable tactics and advanced resources to help you identify your ideal customer and craft messaging that converts. #1. Understand your product So you’ve…
Read MoreWhat Do Your Customers Want? Turn Window Shoppers into Paying Customers in 2025
Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe even run some killer social media campaigns. But then… crickets. Visitors come, they browse, they admire, they even collect information and go buy somewhere else…
Read MoreUnderstanding Your Customers: Identity-Driven Marketing in 2025 and How to Master it.
We’ve all experienced it. A brand tries to sell something we don’t need, using language that doesn’t reflect our reality. Whether it’s exaggerated promises or out-of-touch messaging, it’s the result of marketing that talks at people instead of with them. In a world where individuals are exposed to more than 10,000 messages each day, people…
Read MoreThe Content Strategy Guide for Purpose-Driven Businesses: What Works in 2025?
You’re a purpose-driven business, and people have become exhausted to traditional advertising methods. In fact, effective marketing is no longer just about grabbing attention – it’s about guiding meaningful engagement across the entire customer journey. Success depends on your ability to understand your audience, meet them where they are, and deliver value through intentional, phase-specific…
Read MoreBuying Signals for Awareness: Keyword and Natural Language Strategies that Add Value
In the Awareness phase of the customer journey, the primary goal is to introduce your brand to a broader audience and generate initial interest. Crafting a strategic keyword strategy during this phase involves selecting terms that align with brand identity, industry trends, and general awareness. Start by incorporating branded keywords that specifically relate to your…
Read MoreDriving Revenue & Engagement: Empower Your B2C E-commerce Business and Skyrocket Your Growth Goals – Let’s get it!
Picture yourself at the helm of a thriving medium-sized B2C e-commerce enterprise, specializing in home furnishings, tools, or home improvement products. Driven by your passion and vision, you’ve built a business that resonates with customers and delivers quality goods. However, as you navigate the ever-changing landscape of online retail, you encounter a familiar challenge: meeting…
Read MoreHow to Develop a Great Business Reputation
Building a strong reputation is no longer a vague pursuit of good press. It’s about meticulously crafting a narrative that resonates with stakeholders, and the Reputation Quotient (RQ) framework by Charles Forbrun offers a valuable roadmap. This comprehensive model evaluates six key dimensions – products/services, workplace environment, vision & leadership, financial performance, social responsibility, and…
Read MoreUser Centered Design: What does your audience actually find valuable?
Content marketing in 2025 is no longer just a vehicle for traffic generation. It is an invitation to trust, a bridge between your organization’s values and the people you are called to serve. Search engines still matter. But today, content must also serve the human on the other side of the screen – with clarity,…
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