Digital Marketing
Hiring for Ecommerce? Don’t Expect a Digital Marketing Expert
Online shopping has fundamentally changed how businesses approach both ecommerce and digital marketing. While they are distinct disciplines, their roles are increasingly intertwined. A successful online business needs to leverage both to drive sales, build brand loyalty, and create a seamless customer experience. Navigating the hiring landscape for these positions can be tricky, but understanding the nuances…
Read More7 Unexpected Weapons That Will Have you Dominating the Ecommerce Digital Battlefield in 2025.
Its a scrappy world out there for ecommerce retailers. Today’s consumers are bombarded with generic marketing messages, so standing out requires a strategic arsenal of captivating tactics. Here, we explore the key weapons in your digital marketing armory, complete with battle-tested examples and pro-tips to propel your brand to the top: Weapon #1: User-Generated Content…
Read MoreUnderstanding Your Customers: Identity-Driven Marketing in 2025 and How to Master it.
We’ve all experienced it. A brand tries to sell something we don’t need, using language that doesn’t reflect our reality. Whether it’s exaggerated promises or out-of-touch messaging, it’s the result of marketing that talks at people instead of with them. In a world where individuals are exposed to more than 10,000 messages each day, people…
Read MoreBuying Signals for Awareness: Keyword and Natural Language Strategies that Add Value
In the Awareness phase of the customer journey, the primary goal is to introduce your brand to a broader audience and generate initial interest. Crafting a strategic keyword strategy during this phase involves selecting terms that align with brand identity, industry trends, and general awareness. Start by incorporating branded keywords that specifically relate to your…
Read MoreMastering Video Marketing in 2025: Proven Strategies to Drive Engagement and Results
Video marketing remains one of the most powerful tools to connect with your audience, build brand trust, and drive action. As consumer behaviors and platforms evolve, so must your approach. Here’s how to ensure your video marketing strategy stays sharp, relevant, and results-driven: 1. Set Clear Objectives Start with purpose. Whether you’re building brand awareness,…
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