Customer Segmentation
5 Reasons Customer Journey Mapping is Like Boating.
I’m an avid fisherwoman, and there’s nothing I love more than the tranquility of a calm lake on a crisp summer morning. As I launch my boat into the water, the gentle lapping of the waves against the hull fills me with a sense of serenity. The sun begins to peek over the horizon, casting…
Read More8 Steps to Understanding your Ideal Customer in 2025, and How to Reach Them.
In e-commerce, truly understanding your target customer is the difference between explosive growth and a frustrating plateau. This guide delves deeper into the concepts outlined in the previous article – Understanding Your Customers, providing actionable tactics and advanced resources to help you identify your ideal customer and craft messaging that converts. #1. Understand your product So you’ve…
Read MoreWhat Do Your Customers Want? Turn Window Shoppers into Paying Customers in 2025
Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe even run some killer social media campaigns. But then… crickets. Visitors come, they browse, they admire, they even collect information and go buy somewhere else…
Read MoreUnderstanding Your Customers: Identity-Driven Marketing in 2025 and How to Master it.
We’ve all experienced it. A brand tries to sell something we don’t need, using language that doesn’t reflect our reality. Whether it’s exaggerated promises or out-of-touch messaging, it’s the result of marketing that talks at people instead of with them. In a world where individuals are exposed to more than 10,000 messages each day, people…
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