Customer Journey
Don’t Propose on the First Date: A Relational Strategy for Lead Nurturing
Why Lead Nurturing Is About Timing, Trust, and Reading the Signals You wouldn’t walk into a coffee shop, lock eyes with a stranger, and drop to one knee with a diamond ring. Why? Because relationships, real ones, take time. They start with curiosity, build through conversation, and grow through trust. And yet, that’s how many…
Read More5 Reasons Customer Journey Mapping is Like Boating.
I’m an avid fisherwoman, and there’s nothing I love more than the tranquility of a calm lake on a crisp summer morning. As I launch my boat into the water, the gentle lapping of the waves against the hull fills me with a sense of serenity. The sun begins to peek over the horizon, casting…
Read MoreBuying Signals for Awareness: Keyword and Natural Language Strategies that Add Value
In the Awareness phase of the customer journey, the primary goal is to introduce your brand to a broader audience and generate initial interest. Crafting a strategic keyword strategy during this phase involves selecting terms that align with brand identity, industry trends, and general awareness. Start by incorporating branded keywords that specifically relate to your…
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