Branding Strategy
Don’t Propose on the First Date: A Relational Strategy for Lead Nurturing
Why Lead Nurturing Is About Timing, Trust, and Reading the Signals You wouldn’t walk into a coffee shop, lock eyes with a stranger, and drop to one knee with a diamond ring. Why? Because relationships, real ones, take time. They start with curiosity, build through conversation, and grow through trust. And yet, that’s how many…
Read MoreHow do people experience your organization: A practical guide to understanding the Audience Experience for Busineses, Churches, and Nonprofit Organizations
You’re doing everything you know to do. You’re working hard, showing up, and putting your message out there. But something still feels off. People aren’t responding the way they used to. Engagement is slipping. The energy is different. And if you’re honest, you’re not sure what to fix first. You’ve updated your visuals, adjusted your…
Read MoreBranding Isn’t a Dirty Word: Why Churches Need Visual and Verbal Clarity
On a quiet Thursday morning, I met with a pastor whose church had been faithfully serving their community for over 40 years. Their congregation was diverse, their mission was clear, and their heart for people was unmistakable. Yet something wasn’t working. Visitor numbers were down. New families weren’t sticking. Online engagement was almost nonexistent. He…
Read MoreIs Your Brand Voice Saying What You Mean?
Your brand is always communicating. Whether you’re launching a new service, onboarding a client, or sending a monthly newsletter, your voice carries weight. It’s not just what you say, but how you say it. And if the how doesn’t align with who you are, people feel it. For CEOs and brand leaders in values-driven organizations,…
Read More5 Reasons Customer Journey Mapping is Like Boating.
I’m an avid fisherwoman, and there’s nothing I love more than the tranquility of a calm lake on a crisp summer morning. As I launch my boat into the water, the gentle lapping of the waves against the hull fills me with a sense of serenity. The sun begins to peek over the horizon, casting…
Read More8 Steps to Understanding your Ideal Customer in 2025, and How to Reach Them.
In e-commerce, truly understanding your target customer is the difference between explosive growth and a frustrating plateau. This guide delves deeper into the concepts outlined in the previous article – Understanding Your Customers, providing actionable tactics and advanced resources to help you identify your ideal customer and craft messaging that converts. #1. Understand your product So you’ve…
Read MoreWhat Do Your Customers Want? Turn Window Shoppers into Paying Customers in 2025
Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe even run some killer social media campaigns. But then… crickets. Visitors come, they browse, they admire, they even collect information and go buy somewhere else…
Read MoreUnderstanding Your Customers: Identity-Driven Marketing in 2025 and How to Master it.
We’ve all experienced it. A brand tries to sell something we don’t need, using language that doesn’t reflect our reality. Whether it’s exaggerated promises or out-of-touch messaging, it’s the result of marketing that talks at people instead of with them. In a world where individuals are exposed to more than 10,000 messages each day, people…
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