Posts by kristenridout
8 Steps to Understanding the Who, Why, and How of your Ideal E-Commerce Customer
In the ever-evolving landscape of E-commerce, truly understanding your target customer is the difference between explosive growth and a frustrating plateau. This guide delves deeper into the concepts outlined in…
Read MoreTurn Online Window Shoppers into Paying Customers: Optimize your Website for Conversion
Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe…
Read MoreUnderstanding Your Customers: The Key to Customer-Driven Marketing
Remember that feeling of being bombarded by commercials that seem to speak a different language? Products promising eternal youth or lightning-fast internet that never seem to resonate? That’s the result…
Read MoreDriving Revenue & Engagement: Empower Your B2C E-commerce Business and Skyrocket Your Growth Goals – Let’s get it!
Picture yourself at the helm of a thriving medium-sized B2C e-commerce enterprise, specializing in home furnishings, tools, or home improvement products. Driven by your passion and vision, you’ve built a…
Read MoreKeyword Strategy: Buying Signals for the Awareness Phase of the Customer Journey
In the Awareness phase of the customer journey, the primary goal is to introduce your brand to a broader audience and generate initial interest. Crafting a strategic keyword strategy during…
Read MoreNavigating Content Strategy and Lead Nurturing in Each Phase of the Purchase Funnel
Embarking on a successful marketing journey involves understanding and catering to the diverse needs of potential customers at each phase of the purchase funnel. 1. Awareness Phase: Introduction to Your…
Read MoreContent Strategy: User Centered Design – What does your audience actually find valuable?
SEO, step aside! We’re about to drop some knowledge bombs on transforming your content from a simple search engine pleaser to an audience charmer. Enter the topic cluster model, built…
Read MoreThe Reputation Quotient (RQ): Examining Charles Forbrun’s Six Dimensions of Reputation Management
Building a strong reputation is no longer a vague pursuit of good press. It’s about meticulously crafting a narrative that resonates with stakeholders, and the Reputation Quotient (RQ) framework offers…
Read MoreStrategic Content Planning: From Audience Insights to Engagement
Understand Your Audience: In the realm of content marketing, the primary objective is to deliver value to your audience through education, information, inspiration, or entertainment. Achieving this goal necessitates a…
Read MoreUnlocking Digital Dominance: The Power of Pillar Pages
In the ever-evolving landscape of digital marketing, staying ahead requires innovative strategies that resonate with both search engines and discerning users. Enter the game-changer: Pillar Pages. These comprehensive, content-rich hubs…
Read More