Posts by kristenridout

A well-crafted call to action (CTA) is the eCommerce marketer’s secret weapon. It’s that critical prompt that compels website visitors to take the next step, whether it’s adding a new…

Understanding your customers is the cornerstone of success in the e-commerce realm. However, beyond the usual market research and demographics lies a more profound understanding rooted in empathy. Empathy holds…

They say the best leaders are forged in the fires of competition. I have several degrees, certifications, and 15 years of experience in eCommerce Marketing and Growth Strategies; however, one…

The digital marketplace is a battlefield. With countless websites vying for user attention, a website’s usability becomes the ultimate weapon in the fight for clicks and conversions. But E-commerce website…

The competition for eyeballs online is fierce. Every click a user makes could be directed towards a competitor’s website. To stand out, you need to understand that users are looking…

In the fast-paced world of eCommerce, where competition is fierce and attention spans are fleeting, the usability of your website can make all the difference between success and obscurity. As…

I’m an avid fisherwoman, and there’s nothing I love more than the tranquility of a calm lake on a crisp summer morning. As I launch my boat into the water,…

In the ever-evolving landscape of E-commerce, truly understanding your target customer is the difference between explosive growth and a frustrating plateau. This guide delves deeper into the concepts outlined in…

Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe…

Remember that feeling of being bombarded by commercials that seem to speak a different language? Products promising eternal youth or lightning-fast internet that never seem to resonate? That’s the result…