Posts by Kristen Ridout
What Do Your Customers Want? Turn Window Shoppers into Paying Customers in 2025
Let’s face it, running an e-commerce store is a marathon, not a sprint. You put in the hard work: curate a fantastic product selection, build a sleek website, and maybe even run some killer social media campaigns. But then… crickets. Visitors come, they browse, they admire, they even collect information and go buy somewhere else…
Read MoreUnderstanding Your Customers: Identity-Driven Marketing in 2025 and How to Master it.
We’ve all experienced it. A brand tries to sell something we don’t need, using language that doesn’t reflect our reality. Whether it’s exaggerated promises or out-of-touch messaging, it’s the result of marketing that talks at people instead of with them. In a world where individuals are exposed to more than 10,000 messages each day, people…
Read MoreThe Content Strategy Guide for Purpose-Driven Businesses: What Works in 2025?
You’re a purpose-driven business, and people have become exhausted to traditional advertising methods. In fact, effective marketing is no longer just about grabbing attention – it’s about guiding meaningful engagement across the entire customer journey. Success depends on your ability to understand your audience, meet them where they are, and deliver value through intentional, phase-specific…
Read MoreBuying Signals for Awareness: Keyword and Natural Language Strategies that Add Value
In the Awareness phase of the customer journey, the primary goal is to introduce your brand to a broader audience and generate initial interest. Crafting a strategic keyword strategy during this phase involves selecting terms that align with brand identity, industry trends, and general awareness. Start by incorporating branded keywords that specifically relate to your…
Read MoreDriving Revenue & Engagement: Empower Your B2C E-commerce Business and Skyrocket Your Growth Goals – Let’s get it!
Picture yourself at the helm of a thriving medium-sized B2C e-commerce enterprise, specializing in home furnishings, tools, or home improvement products. Driven by your passion and vision, you’ve built a business that resonates with customers and delivers quality goods. However, as you navigate the ever-changing landscape of online retail, you encounter a familiar challenge: meeting…
Read MoreHow to Develop a Great Business Reputation
Building a strong reputation is no longer a vague pursuit of good press. It’s about meticulously crafting a narrative that resonates with stakeholders, and the Reputation Quotient (RQ) framework by Charles Forbrun offers a valuable roadmap. This comprehensive model evaluates six key dimensions – products/services, workplace environment, vision & leadership, financial performance, social responsibility, and…
Read MoreUser Centered Design: What does your audience actually find valuable?
Content marketing in 2025 is no longer just a vehicle for traffic generation. It is an invitation to trust, a bridge between your organization’s values and the people you are called to serve. Search engines still matter. But today, content must also serve the human on the other side of the screen – with clarity,…
Read MoreUnderstanding Your Audience in 2025: Identity-Led Content Strategy That Converts
Introduction In 2025, content marketing is not just about producing valuable information. It is about connecting with your audience in a way that feels personal, relevant, and purposeful. A successful content strategy begins with a deep understanding of your audience — not just what they do or where they live, but who they are at…
Read MoreHow to Structure your Blog for SEO and User Engagement
Introduction In 2025, staying ahead in eCommerce requires strategies that meet the needs of both search engines and real users. One of the most impactful tools today is the Pillar Page – a comprehensive, high-value content hub that organizes information clearly, enhances SEO, and supports meaningful engagement. Whether you’re building a new website or refining…
Read MoreThe Complete Guide to the Topic Cluster Model for Scalable SEO in 2025
Introduction The topic cluster content model is a strategic approach to organizing website content that enhances both search engine optimization (SEO) and user engagement. By structuring content around central themes and interlinking related pieces, this model improves discoverability, increases dwell time, and positions your site as an authoritative source within your industry. Let’s explore how…
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